News You Can't Use: Coca-Cola Breaks 130-year-old Tradition with First Alcoholic Drink

As you sit on a ruined couch gasping for breath behind multiple sweating rolls of adipose tissue resulting from, among other things, high fructose corn syrup beverages, you're probably wondering if the soda jerks could possibly destroy your life at a faster rate. The good news is "yes," with the addition of a secret ingredient that isn't well understood but has been linked to slurred speech, "wooing" and puking into dumpsters. This so-called "mixed drink" has apparently never been attempted before and as such here's an article all about it.

With its iconic red label and secret recipe, it’s been one of the world’s most famous soft drinks for more than a century. Now, however, Coca-Cola is on the brink of a new chapter – with plans to launch its first alcoholic drink.

Writing the first paragraph is always the hardest, as evidenced by the respective drivel produced by both your humble blogger and the author of this amazing bit of fraud news. Yes, everything is "iconic." We can now through that word on the scrap heap with all the other ones we've ruined like "epic," "literally," "justice" and all the rest.

The company is currently experimenting with the creation of a popular type of Japanese alcopop known as Chu-Hi, containing distilled shochu alcohol mixed with flavoured carbonate water.

That wild Japanese culture. Soda and alcohol? It sounds crazy and alien, but I could actually see it working, maybe.

The low alcohol canned drink will be launched in Japan, home to a thriving if competitive industry, with countless Chu-Hi flavoured drinks – from kiwi to yuzu - sitting on convenience store shelves across the country.

I just have a hard time imagining the polite and clean Land of the Rising Sun convenience stores.

Highlighting how “unique” this venture was for the company, Mr Garduño, who did not specify a timeline for the new product, added: “Coca-Cola has always focused entirely on non-alcoholic beverages, and this is a modest experiment for a specific slice of our market.

I guess as long as we keep it safe in sarcasm quotes the word "unique" will continue to retain its original meaning. 

“The Chu-Hi category is found almost exclusively in Japan. Globally, it’s not uncommon for non-alcoholic beverages to be sold in the same system as alcoholic beverages. It makes sense to give this a try in our market.”

Me like make money. Give me money. This is bliss.

Coca-Cola’s inaugural foray into the world of alcoholic beverages takes place more than 130 years after the original drink was first launched in the US, minus any alcohol in order to circumvent restrictive prohibition laws.

Because historical illiteracy is kewl!

It coincides with shrinking global demand for soft fizzy drinks, due to health concerns relating to sugar consumption, with sports drinks and water emerging as Coca-Cola’s strongest performing beverages.

The struggles of the world's best writers: "What's another word for soda?" After an hour pouring over the Thesaurus the best I could manage was "fizzy drinks."

I'm turning Japanese, I really think so.

Meanwhile, Japan’s alcopop market has grown expansively since the country’s first ready-to-drink Chu-Hi product for stores – called hiLicky - was reportedly released in 1983, with young women fuelling sales. 

This allegedly came out in 1983, we are told.

Full Article.

Komment Korner   

There are entire towns in south MN that do not carry Coke.

Truly pathetic comment - is your name ‘chickin lickin’ by any chance?

The flavoring agent goes to make Coke and the cocaine goes to a St Louis Company that purifies it for medicinal purposes and sells it to doctors, dentists, etc.

Similar disgust as Bi chew from China. Shows Coke are finally losing the plot. Warren Buffet should pull his investments

Well no-one's forcing you to drink it. It's a Japanese thing

Aaron Zehner is the author of "The Foolchild Invention" available in paperback and e-book format. Read free excerpts here and here.