Since absolutely nothing else happened last week you probably remember this dominating headlines. This was the disaster where something known for chicken had trouble with chicken, which is some very efficient sentence structure.
Now, KFC is apologizing with a creative stunt: rearranging its name to spell “FCK.”
I guess what exactly constitutes "creative" instead of "vulgar corporate group-think" is going to be a matter of personal opinion, at least to some extent.
The shortage stemmed from “operational issues” with new delivery provider DHL, forcing most of its 900 locations to temporarily shut down (some reopening with limited menus and shorter hours).
You devils and your so-called "operation" problems. We all know you just don't want to fry me up some cluckers and are coming up with elaborate and phony excuses to prevent this.
Disappointed fans of the chain were vocal on social media and even started trying to get police involved (police in both London and Manchester had to remind angry KFC fans that the “#KFCCrisis” isn’t a police matter).
I'm sure your quaint, unarmed police are going to be able to do something about Big Chicken; an organization so powerful and arrogant they'll imply the foulest of foul words in their official propaganda.
KFC even set up a website letting fans know where the closest open store was located. As of today, the BBC reported that around 700 of the KFC’s stores in the U.K. have reopened.
They even went so far as to have a website on the so-called "information road," if you can believe that, declares a reporter from 1993.
One dejected KFC fanatic admitted “I’ve had to go to Burger King” after repeatedly returning to KFC, where she was given free rice boxes.
I'm willing to die for KFC, such is my fanaticism, but I guess I'll have to go to Burger Land or whatever.
Burger King wasn’t the only one to capitalize on the #KFCCrisis. Iceland Foods offered free breaded chicken strips, while PETA tweeted about the state of the typical British chicken farm.
I'll have to try this "PETA" restaurant. I wonder what tasty animals they serve?
In The Sun and Metro, KFC ran a full-page print ad crafted by agency of record Mother London. The ad apologizes for the ordeal while admitting that “a chicken restaurant without any chicken” is “not ideal.”
What we did was inappropriate. In fact, it was wrong.
KFC’s apology appears to be getting a mostly positive reception from fans of the fast food chain on social media.
There's no better way to win respect and acclaim than by apologizing.
Just kill it and get it into a bucket, pal.
Founder and group managing director of Frank PR Andrew Bloch tweeted that the apology was a “masterclass in PR crisis management,” while other marketers and fans alike tweeted in praise of the brand’s apology.
This is the most amazing apology I've ever seen. You are truly the emperor of begging and groveling after failure.
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